The lack of control over video hosting detection systems.
In this study we focus on the online advertising scope.
and the significant problem that fraud has become to it.
This fraud represent billions of euros each year.
What we are trying to find out
is if video hosting services
which use this methods as a source of funding
such as YouTube
have antifraud measures working.
As a result of this study, we came to two main conclusions.
The first one is that between the five studied portals
- some truly popular such as YouTube, Dailymotion or Vimeo -
only YouTube seems to hold real antifraud systems.
The remaining websites seem to be defenseless
when it comes to confront this problem.
The second essential fact comes from a detailed analysis
of the mechanisms of the YouTube detection system.
What we found out was that YouTube Detection System
operate under two different mechanisms.
One is applied to the public view counter
-the number we can see under the video-.
The other one is applied to the visits that the website
charge to its advertisers.
We detected a difference between the results
of this two detection systems.
This suggests that YouTube is aware of the existence
of fake visits that does not count
in the public counter but still charge to its advertisers.
In collaboration with
Government of Spain. Ministry of Economy and Competitiveness.
The Madrimasd Knowledge Foundation. Community of Madrid.
Carlos III University of Madrid Department of Communication and Culture.
Institutional Communication Service. Scientific Information Office.