We have developed a tool called
"Facebook Data Valuation Tool" that informs users
about the income they generate for Facebook while they are browsing it.
The operation is quite simple. When you go on Facebook
you get ads and advertisers are paying for those.
How do they pay for the ads? They are paying more or less
depending on the user profile that you have,
your age, your gender, your interests...
What we do is, when you install this tool
we ask you for several data
where do you live, i.e., your location,
your age, whether you are a man or a woman,
your civil status and we create a little profile for you.
When you log on Facebook and you get an ad
live, we get the value,
the price that advertisers are paying for showing it to you.
And also the price they are paying
for every click you make on each of those ads.
Installation is quite simple. You go to Google Chrome
find the tool: "Facebook Data Valuation Tool",
and install in just two clicks.
If a lot of people are installing it we will have the chance
to do research studies to get to know better
how these platforms, Facebook, in this case
are showing ads to people.
What are the reasons that make you watch more or less ads,
a certain type of ad or another,
and also get to know the preferences
assigned to you by this social network to show them.
According to our data, the most expensive countries
for advertisers
and then the ones we give them more value to
are Japan and then countries
with a high per capita income such as the US,
Australia, the UK and so on.
To give you an idea, the cost of a Spanish user
is half one from the US.
The first step for people to understand
the problem associated with privacy
is to understand that their information has a value
and that there is a market negotiating with it and generating value.