Fecha de grabación: 19/11/2018
Visto: 3 veces

A study analyses the impact of targeted Facebook advertising on the elections I UC3M

Research from the Universidad Carlos III de Madrid (UC3M), the University of Warwick and ETH Zurich has studied the effectiveness of micro-targeted political advertising on social media such as Facebook in the United States. The research concludes that it may have increased the number of Donald Trump voters by ten per cent in the 2016 presidential elections.

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